Earlier this year I was contacted by DeNovo Alternate Marketing in Cedar Rapids, Iowa to design three pop-ups that would eventually be included in a special printing of gift books memorializing the development of the incredible new children’s hospital. This series of pops were titled From Dream to Reality, chronicling the development, construction and opening of The University of Iowa Stead Family Children’s Hospital in Cedar Rapids. Working closely with DeNovo’s Chris Moore, CedarGraphic’s Chris LaBarr, and with illustrations by Steve Penberthy I created a pop of a drafting table, the building under construction, and the finished hospital. Each copy of the 106 books were personalized to a particular person or persons. As part of this effort, I agreed to also hand assemble each pop from die cut pieces supplied by Cedar Graphics and eventually to insert them into the finished books. The assembly for each book took a full hour once the minutes were tabulated. So that meant 106+ total hours. However, the process of producing these books required many many revisions and coordination. In the end, it was necessary to condense all that assembly time into a two week period, requiring an around the clock effort to make the looming deadline. Here are a few photos of the process.